AIMS International South Africa had the privilege of interviewing an incredibly inspirational man, Mr Hal Feder, President and CEO of Ford Motor Company of Southern Africa. Mr Feder sheds some light on the challenges of leadership, talks about his Career in South Africa and leaves us with some very inspiring words.

Interview Details

Organisation		Ford Motor Company of Southern Africa
Interviewee		Hal Feder
Position (at time interview was completed)		President and CEO
Industry		Automotive
Country		Originally from USA, currently based in SA
Currency		Rand
Qualifications		Bachelor of Science in Business Administration and MBA

Interview

What has been the defining moment(s) in your career?

Defining moments are often times directly attributable to defining people – great leaders – who inspire you to do things that you thought were not possible. I have been fortunate to work with some terrific leaders whilst at Ford. Most memorable were the managers who personally invested in me early in my career and coached me into being a more productive leader at work and a better person outside Ford. From a career standpoint, moving to South Africa was very defining. The economic, social, and political changes underway in the country have been a tremendous platform for personal and professional growth.

What is the defining difference between a successful leader versus an unsuccessful leader?

A successful leader is like a good orchestra conductor, taking the best talents of the individuals on the team, painting a vision of what success looks like, empowering them to deliver their piece while collaborating with others, and supporting and motivating them when challenges arise. When you get this balance, timing, and contribution of the various team members right, you have a beautiful piece of music.

Is there anything along your career path that you would change if you could?

I have taken some risks and moved around into many different organizations, geographies, both in staff and operating roles – but all in North America until my present position. I have no regrets but, if anything, I would have taken an international assignment earlier in my career as it has been an adventure with a vertical learning curve.

What are the challenges facing executives within your country?

There are business challenges - things like supply base capability and capacity, infrastructure pressures, and currency exposure. There are social challenges like crime and security, worker health, and unemployment. But most critically, there are people challenges - employee skill level, productivity, retention, morale, and teamwork. I like to focus on the people side as I believe that is where the most leverage comes in solving the business and social challenges.

As a leader in the global community, how do you motivate your teams to fulfil your vision?

By fostering a climate of collaboration, trust, and teamwork. My overriding objective is to grow the people and grow the business – in that order. If you take good care of the people, then they will take good care of the business. I also think it is important to have fun – after all we are in the car business – and that is a fun business.

Are there any legal constraints that contribute to the challenges you face as a leader in your country?

Obviously, there are a number of legal constraints, which as a good corporate citizen, you have to be mindful of. It really boils down to 3 key priorities: Strong Business, Great Products, and a Better World. The Better World priority includes being a responsible corporate citizen by respecting the environment and offering fuel efficient, low emission products, by complying with regulatory and safety standards, by working hard to build equity among the workforce and by following global processes and implementing effective internal operating controls. We take all of this seriously as there is a lot of responsibility in running a car company in South Africa.

What types of challenges could rising executives face and what advice can you provide them with?

Balancing your family life and priorities outside of work with your career aspirations is probably one of the toughest. Another would be to take personal responsibility for your own growth and development. Seek challenges, take risks, and operate outside of your comfort zone. In my experience, that is where the best and biggest growth comes from.

What countries would you envisage as good places to work and why?

I think you can be happy, productive, and create a successful career in a lot of different places. The important thing is to surround yourself with people that stimulate you, that challenge you, and that motivate you to getter better each and every day.

What is your perception of the South African corporate industry and what they have to offer the global market?

I believe South Africa has unbridled opportunity to add value and positively contribute to the global market. The country is absolutely beautiful, the climate is near perfect, and natural resources are plentiful. If businesses and individuals commit themselves to delivering world-class quality, cost, and productivity – the world better watch out for South Africa.

Who would you consider an inspirational figure and why?

My parents were very inspirational – I marvel at their work ethic, always providing for their kids, and sacrificing today for a better tomorrow. I hope I can be as good a parent to my kids as my parents have been to me.

What inspiration would you give to other executives who are currently on their own journey to success?

Never stop learning – be curious – be a student of your business. Take time to invest in people, because they will share their expertise and experience. It really is all about growth and how you can be a better leader tomorrow than you are today.